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There's always plenty going on at Norfolk Fire and Rescue Service. From our interactive Crucial Crew for youngsters to the Norfolk Show, from station open days to safety initiatives there is a great deal to discover behind the blue lights.

Ongoing fire incident at Glazewings site in West Dereham

Public Information Notice

Ongoing fire incident at Glazewings site in West Dereham

Following a site meeting on Tuesday (16 August) at Glazewings, representatives from the Norfolk Fire and Rescue Service, the Borough Council of King’s Lynn & West Norfolk, the Environment Agency, the Police and Norfolk County Council have issued an update on the situation at the recycling plant Glazewings in West Dereham as the fire is ongoing and likely to continue for the next couple of days.

  • Norfolk Fire and Rescue Service has been using sprays to mitigate the impact of the smoke plume, and this has resulted in a reduction in the amount of smoke coming from the site.  The next steps will be to progressively excavate the burning material and extinguish it over the next few days.


  • Air quality monitoring visits have been carried out at various locations since Saturday (13 August) and are set to continue.
  • To date, local rivers and ground water have not been polluted. The Environment Agency will continue to monitor the run-off.
  • As a precaution residents in local villages downwind of the site should consider keeping windows and doors closed.
  • Easterly winds are forecast for Wednesday and Thursday and on Friday and Saturday West Dereham will experience rain and potentially winds of up to 40-50 miles an hour which may impact on reinvigorating the fire.
  • Anyone with health concerns is advised to contact their GP or contact the NHS 111 service out-of-hours.


Note to editors

This is a multi-agency response involving the following agencies:

Environment Agency

West Norfolk CCG

Glazewings (waste management company)

King’s Lynn & West Norfolk Borough Council

Norfolk County Council

Norfolk Fire and Rescue Service


Public Health England



Great Yarmouth is open for business following major fire

Civic leaders are stressing that Great Yarmouth remains open for business as emergency services scale back their presence in the town following a major fire earlier today.

All road closures have now been lifted bar Regent Road, part of Albion Road and Saxon Road. Four fire appliances remain at the scene and there will be a fire and rescue presence throughout the night to ensure the site remains safe.

A fire investigation is now underway into the blaze at the Regent Superbowl and indoor market on Regent Road but it is too early to speculate what caused the blaze.

Norfolk County Council’s Chairman of Communities, Margaret Dewsbury said: “My heart goes out to all the businesses that were affected by the fire this morning.  Great Yarmouth is a resilient town and I am sure it will continue to be a thriving place to visit and to do business. With the weather set fair this weekend, Great Yarmouth deserves everyone’s support.”

Graham Plant, Leader of Great Yarmouth Borough Council and County Councillor for Gorleston St Andrews Division said: “Now that the clear up is underway and the roads are re-opening, Great Yarmouth will continue welcoming tourists and day trippers to our popular seaside resort.  Huge thanks must go to all local residents and businesses for their support at this time when thousands of people are heading to the area for their summer holidays. The loss of a section of Regent Road is a blow, but visitors will still find plenty of other attractions and amenities to enjoy along the rest of Regent Road, on the seafront and in the wider Greater Yarmouth area.” 

County Councillor, Mick Castle, who represents Great Yarmouth North and Central, said: “I am very pleased that this very difficult fire was dealt with successfully and I hope the local community and Norfolk people generally will continue to rally round and support our tourism businesses at this time.”

County Councillor, Rex Parkinson-Hare, who represents Yarmouth Nelson and Southtown, said: “The fire service managed to quell the fire successfully and no-one was hurt which was a bonus. They have done their job very efficiently as usual.”

Greg Preston, Norfolk Fire and Rescue Service’s Group Manager and Incident Command Assessor said: “This was a very significant fire which took place in the heart of Great Yarmouth, however, all the emergency services involved have dealt with the blaze very quickly and have managed to contain disruption to a minimum which is most important for a town welcoming tourists during such a busy time of year.”

The Regent Superbowl and indoor market on Regent Road was devastated by the fire. Norfolk Fire and Rescue Service were called to the scene at 03:26 where residents nearby had to be evacuated to a rest centre organised by Great Yarmouth Borough Council.

Fire crews from Norfolk and Suffolk attended the blaze with up to 21 appliances at the scene with up to 100 firefighters involved. No persons were injured in the fire.

NFRS using smart phone Report It GY App to deliver joined up services in Great Yarmouth

Norfolk Fire and Rescue Service is adopting the Great Yarmouth Borough Council smart phone app Report It GY to improve joined up working.


Fly Tipping Picture


Report it GY is a smart phone app that is produced by software company Love Clean Streets and is free to download.  The app enables users to take a photograph of an issue, such as dumped waste, and forward it with details of the exact location to the Borough Council’s environmental services officers and operational partners GYB Services Ltd.

Report it GY allows firefighters to report fly tipping and waste as they go about their normal duties and in doing so help to reduce the risk of arson.  When a fire occurs on public land, firefighters will use the app to inform environmental rangers so repairs can be made and the debris removed as soon as possible. This process speeds up the response from the Council, who in some circumstances may have relied on the public to report it.


James Belcher, NFRS Eastern Manager and Norfolk County Council locality co-coordinator said:  “The use of an app such as Report it GY allows us to deliver a seamless joined up service to the public in Great Yarmouth. Great Yarmouth is a fantastic borough and we are proud to play our part in making it an attractive and safe place to live in and visit.”

Norfolk County Council’s chairman of communities, Margaret Dewsbury said: “Embracing technology like this allows the Norfolk Fire and Rescue Service to assist Great Yarmouth Borough Council in a timely and effective way, proving that partnership working is a very powerful communications tool for the prevention of fires and incidents of fire damage.”

Cllr Penny Carpenter, chair of Great Yarmouth Borough Council’s housing and neighbourhoods committee added: “We are delighted that the use of our smart phone Report It GY is being expanded to support the work of the Norfolk Fire and Rescue Service which ultimately means a better service to help safeguard our residents and visitors.” 

Paul Shucksmith, Great Yarmouth Borough Council’s senior environmental ranger said: “Using technology to improve environmental services is now at the forefront of many of our activities.  The added bonus of joining with the Norfolk Fire and Rescue Service through the Report It GY app means improvement to our response times.”

Volunteers needed for Norfolk Fire and Rescue Service

Norfolk’s Fire and Rescue Service is hosting volunteer recruitment events around the county beginning at The Forum in Norwich on 11 August, Long Stratton Library on 15 August, North Walsham Library on 16 August, King’s Lynn Library on 30 August and Gorleston Library on 27 September. Volunteers are needed for duties such as Home Risk Fire Checks and community events.

Smoke Alarm Pic

Whether it’s volunteering for a few hours a month or a few hours a week, Norfolk Fire and Rescue Service is keen to recruit as many willing people as possible to meet its target of 45 volunteers.

As a large rural county, the fire service relies on its trained volunteers to maintain essential checks on domestic homes.  The recruitment events have been set up to encourage interested members of the public to find out more about the role of a volunteer. The need to drive and have transport are the only requirements for joining.

New recruits are given induction training and ongoing training and support for topics such as safeguarding, mental health and dementia awareness.

Volunteer Kathy Lamacraft, a health and safety support officer at Norfolk County Council said: “Volunteering for Norfolk Fire and Rescue Service has been a great experience and confidence builder. You get to work with a great bunch of people, whilst getting the opportunity to make your local community a safer place. If you love talking to people, then this is the role for you! It’s nice to know that one day, it could be me that saved someone’s life, by providing them the advice and knowledge in what to do if they discover a fire. Fire doesn’t discriminate, it can happen to anybody, anywhere and at any time!”

Norfolk County Council’s chairman of communities, Margaret Dewsbury said: “It is reassuring to know that we have dedicated and trained volunteers who are able and willing to reach homes in rural parts of the county but we need more to meet the demand.  Support from volunteers is crucial if we are to fulfil the number of checks on domestic homes across Norfolk. Recruitment roadshows will encourage potential volunteers to find out what’s involved – a social activity that makes a real difference to people’s lives.”


Roadshow will take place at the following venues:


The Forum, Norwich                                   10am-3pm, Thursday, 11 August

The Library, Long Stratton                        10am-3pm, Monday, 15 August

The Library, North Walsham                    10am-3pm, Tuesday, 16 August

The Library, King’s Lynn                            10am-3pm, Tuesday, 30 August

The Library, Gorleston                                10am-3pm, Tuesday, 27 August


Norfolk County Council-Fire Service’s Cardiac Arrest Pilot scheme already having an impact: success story in Sheringham

Fire Service’s Cardiac Arrest Pilot scheme already having an impact: success story in Sheringham


A week into the Norfolk Fire and Rescue Service’s pilot scheme to assist the ambulance service with life support, and a life-saving incident has already been achieved.  Last Friday evening (22 July) the ambulance service was called to an incident in Beeston Regis where a 75 year-old man collapsed in public. Two ambulances were deployed with police and the fire service alerted.

First on the scene within seven minutes was a team of six firefighters from Sheringham along with volunteer cardiopulmonary resuscitation (CFR) responders from the East of England Ambulance Service Trust (EEAST).

In Norfolk, ten stations are taking part in the pilot to support the East of England Ambulance Service Trust. 

At incidents where a patient is not breathing and their heart has stopped beating, the fire service is being deployed as community first responders at the same time as EEAST. Firefighters are already trained in basic life support and are equipped with defibrillators.

Paul Seaman, Project Lead for Norfolk said: “To see such positive news in the first week of the Co-responding Pilot is testament to the hard work of all the emergency services. This is real proof that a multi agency response to the most serious emergencies can reap benefits. I’m sure we will continue to see positive benefits to the people that live or visit Norfolk

Norfolk has adopted the co-responding initiative at stations in Great Yarmouth, Gorleston, King’s Lynn, Norwich, North Walsham, Sheringham and Thetford.

Norfolk County Council’s chairman of communities, Margaret Dewsbury said: “I am delighted that we already have an example of effective partnership working, generating a life-saving outcome. I am sure this will be the first of many success stories for Norfolk’s emergency services.”

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