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NFRS using smart phone Report It GY App to deliver joined up services in Great Yarmouth

Norfolk Fire and Rescue Service is adopting the Great Yarmouth Borough Council smart phone app Report It GY to improve joined up working.


Fly Tipping Picture


Report it GY is a smart phone app that is produced by software company Love Clean Streets and is free to download.  The app enables users to take a photograph of an issue, such as dumped waste, and forward it with details of the exact location to the Borough Council’s environmental services officers and operational partners GYB Services Ltd.

Report it GY allows firefighters to report fly tipping and waste as they go about their normal duties and in doing so help to reduce the risk of arson.  When a fire occurs on public land, firefighters will use the app to inform environmental rangers so repairs can be made and the debris removed as soon as possible. This process speeds up the response from the Council, who in some circumstances may have relied on the public to report it.


James Belcher, NFRS Eastern Manager and Norfolk County Council locality co-coordinator said:  “The use of an app such as Report it GY allows us to deliver a seamless joined up service to the public in Great Yarmouth. Great Yarmouth is a fantastic borough and we are proud to play our part in making it an attractive and safe place to live in and visit.”

Norfolk County Council’s chairman of communities, Margaret Dewsbury said: “Embracing technology like this allows the Norfolk Fire and Rescue Service to assist Great Yarmouth Borough Council in a timely and effective way, proving that partnership working is a very powerful communications tool for the prevention of fires and incidents of fire damage.”

Cllr Penny Carpenter, chair of Great Yarmouth Borough Council’s housing and neighbourhoods committee added: “We are delighted that the use of our smart phone Report It GY is being expanded to support the work of the Norfolk Fire and Rescue Service which ultimately means a better service to help safeguard our residents and visitors.” 

Paul Shucksmith, Great Yarmouth Borough Council’s senior environmental ranger said: “Using technology to improve environmental services is now at the forefront of many of our activities.  The added bonus of joining with the Norfolk Fire and Rescue Service through the Report It GY app means improvement to our response times.”

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